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Demand maps may be different for each element of your business, but your #revenuemanagement strategy should always be focussed on your...

Now you’ve identified your target customers, build them into pen profiles. A pen profile is a simple marketing tool designed to create...

Now you’re clear on why #revenuemanagement, where should you start? First of all, you may need to shift mindset. In hotels the word...

I have been actively managing revenues and inventory in hotels and golf courses for over 30 years and it never ceases to amaze me, how...

No, I am not an advocate for misogyny nor am I looking to some nostalgic Tiger Woods comeback, despite his gallant efforts at #TheMasters...

The past two years have seen bumper performances at most UK golf courses, with yields and participation showing significant growth on...